With fuel prices increasing B/E Aerospace needed a familiar product design firm with long-term experience in the aerospace industry that could create a main cabin economy seat that was lighter than anything else on the market. The team would need to integrate passenger comfort, alternative materials, and a revolutionary approach to aerospace seat engineering. In addition to providing unparalleled fuel efficiency, this seat would also need an aesthetic that complements the next generation of aircraft interiors and one that could be scaled to fit within a wide range of aircraft body sizes. To validate the designs, gain the necessary approvals and solicit customers we would also be developing a series of prototypes throughout the product development cycle.